Show branding for a new paradigm
As part of Upstatement's work to reimagine WBUR's digital presence, I created a branding system that could fit in a world that was less like a newspaper, and more like Spotify.
Since the new wbur.org was going to feel like a sleek, visually driven application, we needed show branding that was less like a logo and more like album art. The challenge was to create a system that was cohesive, but allowed for each show to maintain its individuality. This solution combined illustration with a unifying diamond shape.
Simplified, geometric versions of each show's illustration could appear in contexts that called for a small icon.
WBUR frequently launches new programs and blogs, so it was important that the system allow for a producer or designer to create album art for a new show quickly and easily.
Various geometric compositions, all contained within the diamond, could be colored and combined with a show's title in order to create new art with relatively little effort.